Bobotnya sama, plus minusnya sih sama aja, itu tinggal pilihan Anda....kenapa hanya 2 pilihan ini? Ini karena memang hanya 2 inilah yang saya fokuskan karena memiliki karakteristik yang sama, yakni Toko Kecil.
Indomaret
Suatu Toserba yang lebih tua daripada Alfa Mart, berdiri tahun 1988 memiliki badan hukum PT. Indomarco Prismatama
Kelebihan Indomaret:
- Harganya sama, artinya harga di semua Indomaret adalah sama (tidak ada yang berbeda)
- Lebih Sepi daripada Alfa Mart, jadi lebih cepat ke kasir donk...
Kekurangan Indomaret:
- Variasi produk kurang, masih kalah dengan Alfa Mart.
- Gerai kurang menarik, kesannya kumuh, redup, dan lawas.
- Karyawannya kurang hangat, agak dingin.
Alfa Mart
Toserba baru berdiri tahun 1999, dimana sudah mulai menggarap peluang bisnis Waralaba yang sudah mulai marak di tahun ini.
Kelebihan:
- Gerai lebih menarik, lebih terang, lebih menarik banyak orang untuk datang.
- Variasi produk lebih banyak
- Lebih ramah, friendly karyawannya daripada Indomaret.
Kelemahan:
- Harganya tidak sama antara Alfa Mart yang satu dengan Alfa Mart yang lain, walaupun itu berdekatan. entahlah kenapa, apakah ini harganya diatur oleh pemilik Toko entahlah.....
- Harganya jauh lebih mahal daripada Indomaret.
Kesimpulan: Kalo saya cenderung sering ke Indomaret karena lebih ke arah kantong, dan sepi jadi lebih cepat keluar daripada lama antri...tapi itu semua kembali ke preferensi masing2...
Ada pertanyaan adakah yang lebih murah daripada Indomaret? Jawabannya Ada dialah Hxxi-Hxxi
tapi itu mungkin hanya bisa disandingkan oleh Giant, Carefour express atau Hypermart dan sebagainya.
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